Reimagining a Classic: Jason Wilson Rebuilds the Air Jordan with ELEVATE

When it comes to icons, few objects in fashion carry as much weight as the Air Jordan. From streetwear staple to design legend, its silhouette has been reinterpreted countless times—but rarely with such bold intention as in the hands of Jason Wilson, the artisan behind JBurkeHandmade (Instagram: @jburkehandmade).

Jason took on the challenge of reconstructing the Air Jordan entirely from our bio-based material. No synthetics. No shortcuts. Just craftsmanship and innovation in pure form.

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100% ELEVATE. 100% Vision

Every panel, stitch and cut of Jason’s design showcases what’s possible when performance materials meet purposeful design. Using only ELEVATE, he replaced every traditional leather element with our plant-based, plastic-free material engineered for both durability and flexibility.

The result? A sneaker that honors the legacy of the Air Jordan while pointing toward a more conscious future—one where materials matter just as much as aesthetics.

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Redefining Sneaker Craft

Jason’s reinterpretation isn’t just about replacing materials. It’s about proving that next-gen design can be rooted in heritage without compromising sustainability.

At Uncaged, we believe in collaboration with creators who share our values: performance, precision, and purpose. Jason brought all three to this build—and more.

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From Legacy to Next-Gen

As the materials industry evolves, creators like Jason are helping redefine what’s possible. His work with ELEVATE shows how bio-based design doesn’t mean compromising on quality, feel, or finish. It means unlocking new standards.

We’re proud to have worked with Jason on this journey—and excited to keep pushing boundaries with every build.

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Explore ELEVATE

Discover our 100% plant-based, plastic-free material—engineered to meet the demands of premium design.