Reimagining the Sneaker Game: Jason Wilson Rebuilds PUMA with ELEVATE

UNC Puma 4

When it comes to redefining icons, few do it with the boldness and craftsmanship of Jason Wilson, the visionary behind JBurkeHandmade (Instagram: @jburkehandmade). His latest project? A powerful reinterpretation of classic PUMA sneakers—this time, built entirely from ELEVATE, our plant-based, plastic-free biomaterial. Finished in rich violet and deep red tones, this pair isn’t just a […]