Reimagining the Sneaker Game: Jason Wilson Rebuilds PUMA with ELEVATE

When it comes to redefining icons, few do it with the boldness and craftsmanship of Jason Wilson, the visionary behind JBurkeHandmade (Instagram: @jburkehandmade). His latest project? A powerful reinterpretation of classic PUMA sneakers—this time, built entirely from ELEVATE, our plant-based, plastic-free biomaterial.

Finished in rich violet and deep red tones, this pair isn’t just a design statement—it’s a sustainability milestone.

Built for strength, flexibility, and aesthetic integrity, this design proves that luxury craftsmanship and environmental responsibility can coexist—seamlessly.

UNC Puma 1
UNC Puma 2
UNC Puma 3

A New Standard for Heritage Brands

Jason’s decision to reinterpret a legacy silhouette like PUMA is more than a creative challenge—it’s a bold statement about the future of material innovation.

At Uncaged, we believe collaboration fuels transformation. And this build, made with 100% bio-based ELEVATE, sets a new benchmark for what’s possible when next-gen materials meet heritage design. It’s a call to brands and makers alike: you don’t have to choose between performance and sustainability—you can have both.

Designed to Perform. Built to Last.

With ELEVATE’s durability and stitchability, Jason was able to reconstruct the sneaker with meticulous precision. Each panel and detail showcases the technical versatility of our material—proving it’s ready for high-performance, real-world use.

And with zero plastic or animal content, the result is a cleaner, smarter path forward for footwear.

Explore ELEVATE

Want to create with ELEVATE? Our grain-based, plastic-free biomaterial is designed to meet the demands of modern design—combining flexibility, structure, and premium finish with radically reduced environmental impact.

This latest sneaker build is more than just a one-off. It’s a glimpse of where the industry is heading.

Ready to join us?