We are proud to announce our official collaboration with Jaguar Land Rover (JLR), marking a significant step toward redefining premium automotive interiors through sustainable material innovation.
This partnership will see Uncaged develop a proof-of-concept interior for JLR’s most iconic brands: Jaguar, Range Rover, Defender, and Discovery. At the heart of this project is ELEVATE—our high-performance, grain-based alternative to leather—crafted without animals, plastics, or tanning chemicals.
Backed by InMotion Ventures, JLR’s investment arm, this collaboration goes beyond a concept or capsule—it’s a unique opportunity to demonstrate how next-gen materials like ELEVATE can scale across a diverse portfolio of global automotive brands.
“Our customers want exceptional products, services and experiences—but they also want to know the brands they invest in are leading the way in sustainability and innovation,” said Mike Smeed, Managing Director at InMotion Ventures. “And the pilot project with Uncaged is exactly that.”
Sustainability Meets Scalability
ELEVATE is engineered from structural plant proteins to mirror the durability, flexibility, and aesthetics of traditional leather—while using:
- 95% less greenhouse gas emissions
- 89% less water
- 71% less energy
This makes ELEVATE a standout solution for brands looking to reduce their environmental impact without sacrificing performance or luxury.
Designed for Real-World Integration
Unlike many biomaterials, ELEVATE is built for seamless integration into existing manufacturing workflows—from cutting and stitching to embossing and finishing. For JLR, this means unlocking new possibilities for innovation without compromising on quality, scalability, or brand experience.
Reimagining What Interiors Can Be
As sustainability becomes a defining priority for the automotive industry, this collaboration sets a new standard. It’s not just about replacing leather—it’s about reimagining what interiors can be made of, and what they can represent in a changing world.
We’re excited to bring this vision to life alongside one of the world’s most forward-thinking OEMs—and to shape a future where performance, sustainability and design move forward together.
